SEO services

Content Marketing

Publishing more is not a plan. Content works when each piece answers a question people are actually asking, links sensibly to the pages that make money, and is updated when it stops being true.

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What the work covers

Content strategyWhat to publish, in what order, and what each piece is supposed to achieve.
Editorial calendarA schedule that survives contact with a normal working month.
WritingResearched pieces written for a reader, not assembled from the pages already ranking.
OptimisationStructure, internal links and formatting that help the piece rank and convert.
Content refreshExisting pages updated where that beats writing something new, which is often.
Performance reviewWhat each piece earned, so the next month is planned on evidence.

Who it is for

Businesses that need to be found before the buying decision, and sites with an archive that has gone stale.

How it runs

Plan from demandTopics come from the keyword map, not from a brainstorm.
Write and publishDrafts for your approval, then published and internally linked.
Measure and refreshPieces that underperform are fixed rather than forgotten.

Questions

Do you use AI to write?

Tools get used in research. The work is edited and fact checked by a person before it goes near your site, because a confident wrong sentence costs more than it saves.

How much should we publish?

Less than most people are told, and consistently. Ten pieces worth reading beat fifty that are not.