SEO by business type
Franchise SEO
Franchise SEO has a problem no single location business has: your locations can outrank each other, and the corporate site can outrank all of them. Structure decides whether that happens.
What the work covers
- Location architectureA structure where each location has its own page and its own local signals.
- Cannibalisation controlLocations kept out of each other way, and out of the corporate site way.
- Profiles at scaleA Google Business Profile per location, consistent and maintained.
- Brand and local balanceTemplates that hold the brand while leaving room for what is genuinely local.
- Franchisee enablementWhat each owner can do locally, written so it can actually be followed.
- Per location reportingVisibility measured per market rather than averaged into meaninglessness.
Who it is for
Franchise systems and multi location brands where each location needs its own enquiries.
How it runs
- Map the footprintEvery location, every service area, every existing profile and page.
- Fix the structureTemplates and internal links that stop the internal competition.
- Roll out and measureLocation by location, reported per market.
Questions
Our franchisees run their own pages. Is that a problem?
Often yes, and usually fixable with templates and guidance rather than by taking control away.
Should each location have its own site?
Almost never. Separate sites split authority that the brand could be sharing.
SEO by business type
Small Business SEO
SEO scoped so a small budget goes to the work that pays first.
E-commerce SEO
Category and product pages that rank, with the crawl under control.
Enterprise SEO
Large sites, multiple stakeholders, and change that has to survive process.
International SEO
Multiple countries and languages, resolving instead of conflicting.
Free review
Find out what is holding the site back
A free review of your site, with the three things worth fixing first. No obligation and no sales call unless you want one.