SEO by business type
Small Business SEO
A small business does not need the same programme as a national brand, running slower. It needs a shorter list, ordered so the work that produces enquiries comes first and the rest waits until it is affordable.
What the work covers
- The short listThe handful of fixes that move the needle, identified before anything else is proposed.
- Local visibilityFor most small businesses this is where the enquiries are, so it comes early.
- Service pages that convertA page per thing you sell, written to be found and to be acted on.
- Technical essentialsThe problems that block everything else, fixed once.
- Reporting you can readEnquiries and calls, not a dashboard you have to interpret.
Who it is for
Owner run businesses and small teams without an in house marketing function.
How it runs
- Find the constraintOne thing is usually holding the site back more than everything else combined.
- Fix it firstThen the next, in order of return.
- Review monthlyShort, plain, and about enquiries.
Questions
We have a very small budget. Is it worth starting?
Sometimes not, and we will say so. Where it is worth it, the order of work matters more than the size of the budget.
How soon will we see something?
Local and technical fixes tend to show soonest. Anything that depends on authority takes longer, and anyone promising otherwise is guessing.
SEO by business type
E-commerce SEO
Category and product pages that rank, with the crawl under control.
Enterprise SEO
Large sites, multiple stakeholders, and change that has to survive process.
Franchise SEO
One brand, many locations, without the locations competing.
International SEO
Multiple countries and languages, resolving instead of conflicting.
Free review
Find out what is holding the site back
A free review of your site, with the three things worth fixing first. No obligation and no sales call unless you want one.