SEO by platform
Shopify SEO
Shopify decides a number of things for you, and several of them matter for search. The work is knowing which limits are real, which have workarounds, and which apps are quietly costing you more than they return.
What the work covers
- Collection structureCollections built around search demand, since they carry the commercial traffic.
- Duplicate product URLsThe /collections/*/products/* duplication handled properly.
- Theme performanceSpeed work on the theme and on the apps loading inside it.
- App auditWhich installed apps are adding weight without adding revenue.
- Structured dataProduct, review and breadcrumb markup that validates against what is on the page.
- Blog and contentThe part of Shopify most stores leave empty, used for demand the product pages cannot capture.
Who it is for
Shopify and Shopify Plus stores at any stage, including stores that have just migrated.
How it runs
- Audit theme and appsWhat the platform is doing, what the theme is doing, and what the apps added.
- Fix the templatesOne template change applies across the catalogue.
- Build collections outThe pages that capture commercial demand.
Questions
Can Shopify rank as well as a custom site?
Yes for most stores. The platform limits are real but rarely the reason a store is not ranking.
We are moving to Shopify. When should you be involved?
Before the URLs are decided. A migration is the cheapest time to get structure right and the most expensive time to get it wrong.
Free review
Find out what is holding the site back
A free review of your site, with the three things worth fixing first. No obligation and no sales call unless you want one.