SEO services

Keyword Research

A keyword list is not a strategy. What you need is a map: which queries exist, what intent sits behind them, which page should answer each one, and which are worth attempting given where the site stands today.

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What the work covers

  • Demand discoveryThe full query space around what you sell, including the phrasings you would not think of.
  • Intent classificationCommercial, informational and navigational separated, because they need different pages.
  • Difficulty against your siteWhat is reachable now, versus what needs authority you do not yet have.
  • Query to page mapOne page per query family, with overlaps resolved before anything is written.
  • Competitive gapsWhat competitors rank for that you do not, and whether it is worth contesting.
  • Priority orderSorted by value and reachability, not by search volume alone.

Who it is for

Sites planning new content, sites being rebuilt, and anyone who has a keyword list but no idea which page each keyword belongs to.

How it runs

  1. Understand the businessWhat you sell, at what margin, to whom. Volume without that is noise.
  2. Build the mapQueries grouped, intent assigned, pages proposed.
  3. PrioritiseThe order of work, with the reasoning attached to each decision.

Questions

Is this not just an export from a tool?
The export is the raw material. The work is deciding which queries deserve a page, which should share one, and which to leave alone.
Can this be done before a redesign?
It is the best time. The map decides the site structure instead of being retrofitted to it.

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Find out what is holding the site back

A free review of your site, with the three things worth fixing first. No obligation and no sales call unless you want one.